God's True Cashmere is a Los Angeles-based fashion brand specializing in cashmere founded by Sat Hari Khalsa, a spiritual holistic healer and jewelry designer who turned her dream into her own brand. Their most known product is the unique button-up shirt using the purest cashmere spun in Italy, with details such as buttons made up of 7 hand-cut gemstones, each representing a chakra color symbolizing notions of wealth, love, and wisdom. The pop-up shop took place in the months of November and December of 2022 in the exclusive Selfridges shopping center in London. It was important for me to translate the brand’s uniqueness into a small space while respecting Selfridge’s guidelines for the space. The goal of the space was to represent a cabin in the woods. One of the ways I was able to create this ambiance was by incorporating tree branches to display the products. 
This was my first real project, I am so grateful for the experience and to have represented such a beautiful brand.